Director of Marketing and Communications

Full Time 

Brockton School: Inspiring the Growth of Outstanding Humans. 

Imagine working at a school where every student matters, every family matters, community matters, and learning for life matters. Imagine a school where priority is given to the holistic development of students, alongside a robust academic and extended day program; a school where faculty and staff engage a sense of purpose within a supportive environment. Imagine a place where there is genuine support and engagement from an authentic and diverse community – a community that has the courage to embrace the innovation and creativity needed for the future. Imagine Brockton School! 

Brockton School is a nondenominational coeducational Junior Kindergarten to Grade 12, independent school, located in North Vancouver, British Columbia. As an IB World Continuum School, Brockton offers the Primary Years, Middle Years, Diploma, and Career-Related programs (one of a handful of schools around the globe with such innovative programming). 

Brockton School is not only a place of employment, it is a place of purpose. 

Faculty and Staff receive healthy and competitive compensation packages and have the joy of working with low staff:student ratios in a supportive, innovative, and collaborative environment. Brockton prioritizes ongoing professional development and supports staff on their own personal/professional journey. Brockton’s mission is to inspire the growth of outstanding humans – and that includes inspiring the continual growth of our faculty and staff. 

If you are looking to be a part of something special, to be in a place where your voice will be heard and your impact valued, to be in a role that will allow you to make a meaningful difference in the lives of others with multiple opportunities for advancement, please see the opportunity below.

Please note that all employees must consent to a Criminal Record Check as a condition of initial and ongoing employment. 

The following position is available for expressions of interest:

Director of Marketing and Communications – Full Time  (1.0 FTE)

Brockton School is currently seeking a Director of Marketing and Communications. The Director will work collaboratively with Brockton’s Leadership team, will be a leader within the Advancement team, and will report to the Head of School. 

The Director of Marketing and Communications is responsible for the planning, development, and execution of the Brockton Marketing and Communication strategies. The person in this role engages with Brockton staff, students, families and guardians, alumni, friends, and with the community at large.

Responsibilities / Duties:

• Share responsibility in advancing the school’s mission, core values and strategic plan as a member of the senior leadership team.
• Develop, implement, and lead all of the school’s print and digital marketing strategies, communications, and public relations activities. This will be done with the support/partnership of Brockton’s primary external consultant(s) if/as required.
• Advise and support marketing and communications approaches and strategies for admissions/enrollment and community development/fundraising, other areas as may be required (e.g., Human Resources) as well as to the school’s leadership, the Head of School, and the Board of Directors.
• Responsible for the production of commercial-quality Brockton outreach materials such as the admissions prospectus, fundraising brochures, strategic planning documents, and other items as required.
• Assist in determining the need for, and the selection and hiring of, freelance talent, including consultants, writers, photographers, and media outlets.
• Develop and maintain relationships with marketing, design, and printing firms as required and provide them with critical guidance and feedback to ensure desired results.
• Manage and oversee internal and external communications for the school. This includes content development for and oversight of Brockton websites and social media platforms as well as development of weekly Brockton Newsletter and announcements. Responsible for ensuring content is regularly updated, remains relevant and engaging.
• Manage the timing, volume, design and distribution of public-facing assets and other collateral.
• Develop and maintain the school’s brand assets and graphics standards and lead the school in the proper implementation and use of these assets and standards.
• Develop and maintain the marketing and communications budget; work closely with the finance department to ensure timely reconciliation of expenses, budget adjustments, etc.
• Coordinate media interest in the school and maintain regular contact with target media, school associations, and corresponding stakeholders.
• Provide organizational and in-person support to numerous school and community events throughout the school year.
• Stay informed of developments in the fields of marketing, communications, and public relations and seek out appropriate accreditation and certification, both personally and for the school as a whole.
• Coordinate the execution of all mass email messaging to various constituencies.
• Manage crisis communications needs in collaboration with appropriate school leadership.
• Other duties as required.

Expectations include but are not limited to: 

• Place student and community safety and well-being as the priority in all instances
• Embrace high standards of professional conduct and professional excellence; pursue best and innovative practice; embrace lifelong learning and personal/ professional growth
• Communicate and respond appropriately and genuinely with students, parents, and other community members, respecting diverse needs and perspectives (including one’s own)
• Actively, and with a positive mindset, support and work alongside colleagues in one’s individual and collective work; acknowledge that we are on a shared journey and that we are better together; trust and be trustworthy
• Approach problem-solving with flexibility and positivity
• Have fun 

Qualifications / Experience / Skills: 

• Bachelor’s Degree in English, Communications, Marketing or related subject is preferred
• Minimum of three to five years professional experience in communications and marketing roles with a track record of increasing responsibility and success
• Interest in being part of a dynamic and visionary school community
• Excellent writing, editorial, and proofreading skills in a variety of digital mediums
• Excellent interpersonal and communication skills
• Strong leadership skills and the ability to supervise others
• Ability to collaborate with various constituencies throughout the school community
• Ability to create content as well as identify and generate creative story ideas
• Ability to digest data and present key findings, using acquired knowledge to inform strategy and implementation
• Strong organizational and time management skills
• General understanding of independent education, philanthropy and school communications
• Proficient with various technology platforms and production software

Via email, please submit a cover letter followed by a resume as one attachment (MS Word or PDF format) and quote “Application for Director of Communications and Marketing role- Insert Your Name” in the subject line of your message to:     [email protected] 

Brockton School holds inclusion to be one of our core values, and welcomes the benefits of a diversity of perspectives and lived experience.  We encourage application by candidates from communities that have been traditionally underrepresented at independent schools, and are happy to provide accommodation in the interviewing process.  If you would like an accommodation, please indicate this information in your cover letter.

Candidates are encouraged to submit their applications as soon as possible for immediate consideration. We thank all candidates for their applications; however, only those selected for an interview will be contacted.

Applications are welcome from Internal and External candidates.

Posting Date: November 28, 2024